top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Tanaka Power Equipment

Brand Work

Logo update • Corporate Stationery System • Product Branding • Packaging • Photo Shoot Art Direction • Catalogs • Point-of-Purchase Display Materials • Branded Apparel • Tradeshow Booth Graphics

Tanaka Power Equipment manufactured commercial-grade gas-powered tools, lawn and garden equipment, and two-stroke engines. As part of an overall corporate rebranding project we developed graphics and packaging for all their products, plus supporting print collateral including product catalogs, point-of-purchase display materials and branded apparel, as well as graphic treatments for a custom trade show booth. The new brand was characterized by a cool color palette and a strong technical aesthetic. This served to clearly distinguish them from the more industrial appearance of their competitors and is a visual reminder of the technical quality behind their products. Tanaka was subsequently purchased by Hitachi.

I'm an award-winning graphic designer - which means I've paid a bunch of money to graphic design publications in order to have peers in my field  judge my work and give me a certificate with a gold star on it. Awards are nice but they are based purely on aesthetic. They don't take into consideration project scope, the discovery process, my design process, and, most importantly, the impact my design work had on my client's bottom line. A great designer once said, "Good graphic design solves real business problems, because if it doesn't it's just decorating."

 

What this boils down to  –  I'm an award winning graphic designer who solves real business problems for my clients.

 

Partnering with talented, driven, collaborative people and creating lasting, meaningful work is my passion.

 

Let's work together.

CONTACT

Email  John@ChamberlinDesign.com

© 2025 by Chamberlin Design.

bottom of page