California Trimmer

Since 1935, California Trimmer has been producing a single product whose innovative design and functionality has literally withstood time – the California Trimmer reel mower. They are built so well and function so effectively that the product design has changed very little since its introduction in the 1930s. Unfortunately, the visual brand of the company hadn’t changed much either. Our challenge was to update the company’s existing logo, develop product badges, and develop a new corporate website, maintaining the key characteristics that have defined this iconic brand for nearly a century, while also giving it more of a contemporary flair. Our solution honors the history of this time-tested company with a design that is both contemporary and timeless, like the product itself.