NoLimitz Snowboards

Innovative Composite Engineering (ICE), an industry leader in carbon fiber technology best known for their line of sail board masts, asked us to develop a brand identity for a new snowboard line, to be labeled NoLimitz Snowboards. ICE’s unique technology translated well to this new venture, since the boards are extremely lightweight and highly durable. To reflect the high-end price point of the boards, we used a die sublimation printing process, which produces near flawless continuous-tone colors. Also, we developed simple graphics reminiscent of 1960’s surf board designs, which reflected the company’s surf culture.