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West Coast Diamond & Gem

Brand Work

Logo Development • Business Cards • Collateral

West Coast Diamond & Gem has been in business since 1982. They have over 40 years of experience in the jewelry business with both West and East coast offices. Owner, Bob Santucci, wanted a mark that reflected his custom diamond and gem trade as well as his high-end, custom jewelry business. The final logomark reflects a combination of diamond and gem geometric shapes incorporating facets and a "W" monogram which reflects the quality and craftsmanship of their products.

I'm an award-winning graphic designer - which means I've paid a bunch of money to graphic design publications in order to have peers in my field  judge my work and give me a certificate with a gold star on it. Awards are nice but they are based purely on aesthetic. They don't take into consideration project scope, the discovery process, my design process, and, most importantly, the impact my design work had on my client's bottom line. A great designer once said, "Good graphic design solves real business problems, because if it doesn't it's just decorating."

 

What this boils down to  –  I'm an award winning graphic designer who solves real business problems for my clients.

 

Partnering with talented, driven, collaborative people and creating lasting, meaningful work is my passion.

 

Let's work together.

© 2025 by Chamberlin Design.

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