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West Coast Diamond & Gem

Brand Work

Logo Development • Business Cards • Collateral

West Coast Diamond & Gem has been in business since 1982. They have over 40 years of experience in the jewelry business with both West and East coast offices. Owner, Bob Santucci, wanted a mark that reflected his custom diamond and gem trade as well as his high-end, custom jewelry business. The final logomark reflects a combination of diamond and gem geometric shapes incorporating facets and a "W" monogram which reflects the quality and craftsmanship of their products.

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