Sound Ergonomics

Workplace-related repetitive motion injuries are common among sonographers. Equipment can be heavy and bulky, and the positions the sonographer must assume and maintain while holding this equipment can be awkward. The owners of Sound Ergonomics – themselves medical professionals in the sonography field – set about to develop better equipment to offset these issues and to provide education to sonographers and their employers about improving workplace conditions. Our design solution for their corporate brand projects a cool, technical, quiet sophistication in the color palette and structured layout elements throughout the various brand components. This reflects the high quality and craftsmanship of their products as well as the overall holistic quality-of-life improvements that are imparted to the customer from using their products.